Google Ad Manager is known as Google Adx. This is the second name of Google Ad Manager. In this post, I will give you an authentic solution to why too many unfilled impressions occur in Google adx. Also, I will give a valid Google adx unfilled solution.
Google Adx Unfilled Reasons
Before discussing the solution of google adx unfilled we need to know why this happened. Why do too many impressions go in unfilled?
Publisher ad networks and ad exchanges only count those impressions that fill the inventory. Other impressions which not fill the inventory are counted as unfilled impressions.
This also happens when ad networks and partner does not find a related and suitable impression to show the inventory will empty instead of irrelevant ads.
Difference Between AdSense And Adx Impressions
This is the major thing you need to understand the difference between the AdSense ads and the mechanism of Google adx ads. The system of showing AdSense and adx ads is totally different. In AdSense, all your ads (auto and manual) load perfectly without any unfilled. Because the impression of AdSense is CPC (Cost per click) based. Google fills all the places and gives the opportunity to click on ads.
But in the case of Google Adx when a user opens any website page the inventory system starts finding a suitable and relevant ad according to the website content and user targeting. If a suitable ad is found in the inventory then it shows on the page otherwise it will be blank and count as unfilled impressions.
Google Adx Unfilled Solution
Here are some authentic solutions for Google Adx unfilled impressions:
Change Ads Sizes (Resolution)
I personally tried this method and found good results from it. This is very important because Google adx ads are not responsive they have fixed ad sizes so we need to make the ad responsive by ourselves. In Adsense by default, we got an option to get responsive ad code. In responsive ads, the Google AI system detects the place and shows the suitable and best ad on the page.
In the case of Google Adx try these ad units to reduce the unfilled impressions.
Best Adx Ad Sizes For Desktop
These are the best ad sizes for desktop devices:
Header: 728×90, 750×100, 750×200, 950×90, Fluid (Must add fluid)
In page: 300×250, 200×200, 250×250, 750×100, 750×200, 750×300, Fluid
Sidebar: 300×250, 200×200, 250×250, Fluid
Skyscraper: 160×600, 120×600
Best Adx Ad Sizes For Mobile
These are the best ad sizes for mobile devices:
Banner: 320×50, Fluid
Inpage: 300×250, 200×200, 250×250, Fluid
Note: These are the best ad sizes for desktop and mobile by using these sizes you will definitely find a decrease in unfilled solutions. Also, you can try relevant sizes according to the available space in your website/Blog space.
Reduce Ad Units
Because Google Adx pays on ads impressions some users add a lot of unwanted ads to the website. This is also a major reason for google adx unfilled impressions. They think the more the ads the more the impressions they will get and earn good money. But this is not the best activity for him. Instead of more impression they lose the actual impression of all ad unit or most ad goes in unfilled impression due to the large number and load of ads. The inventory does not fill the ads the page speed is reduced and the ads do not load properly.
Solution: Remove some ad code from your website and only show ads as your inventory can handle it and your website speed is not affected.
Improve Ad Placement
This is also a very good activity to reduce the Google adx unfilled impressions. When a publisher creates unwanted ad units and places them on the site it reduces the demand. Only place ads in the best places on your page.
For example, if a user opens your page and starts reading or if your site has some download links when he downloads or reads his desired content he will leave the page. The ad below and at the last of the page will remain unvisited and the impressions will not count. These types of ads are unhealthy for your website.
Solution: Try to place the ads at the top of your website instead of the footer or below the article. Top ads will give you more impressions and your unfilled impression will reduce.
Check Unfilled Ads Report
Unfilled ads report will help you to find the ad slots that are giving more unfilled impressions. Identify your ad units find the unwanted and more unfilled impression ads and remove these ad units.
Also, you can try changing the ad sizes in the ad slots. This will also help in reducing the unfilled impression. Also check